Campaign & Advocacy
ProWIFETA joined the official launch as a steering committee member helping shape stronger fashion education, enterprise growth, and industry visibility in Ghana.
March 23, 2026
The official launch of the Agenda Wear Ghana Campaign marked a major step toward coordinated action across Ghana's fashion ecosystem, with ProWIFETA contributing to both the campaign vision and its public momentum.
Event story
Campaign & Advocacy
The official launch of the Agenda Wear Ghana Campaign marked a major step toward coordinated action across Ghana's fashion ecosystem, with ProWIFETA contributing to both the campaign vision and its public momentum.
The campaign was launched in collaboration with the Asante Fashion Industry Network and brought together stakeholders committed to innovation, sustainability, and strategic industry partnerships.
As part of the steering committee, ProWIFETA contributed to the development of key objectives and implementation strategies designed to strengthen fashion education, enterprise growth, and industry visibility.
During the launch event, the CEO of ProWIFETA delivered a supporting address that emphasized collaborative action, professional development, and stronger alignment between education and industry as essential to positioning Ghanaian fashion on wider platforms.
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